messaging

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again

Already hotel providers have noticed staycation bookings and enquiries creeping in for later in the year, when things are more likely to be under control

There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance