marketing

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year