marketing

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

While silos might form naturally in the hotel environment, their impact on communication, teamwork, and overall performance cannot be overstated

The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see

Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return