What the Universal Analytics Sunset Means for Hoteliers?

July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.

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The Six Levels of the Google Hotels Funnel

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

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mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing

WhatsApp Marketing Examples

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

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old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives

Evolving Past ROAS as the Primary Marketing KPI

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

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Unleashing the Power of AI for Smarter Hotel Marketing

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience

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Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

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The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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Elevating Your Hotel Prospecting with Strategic Email Communication

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

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CRM for Hotels: 6 Benefits to Unlock Group Sales Success

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

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one girl whispering to another girl illustrating the impact for a hotel of reputation pricing

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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