marketing
4 Branded Upselling Strategies to Boost Profit
By aligning your upselling efforts with your brand, you can transform every guest interaction into an opportunity to showcase your unique value proposition
What to Know When Designing Digital Marketing Campaign Assets
For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape
4 Steps to Master Your Hotel Positioning Strategy
Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs
CPC or CPA on Metasearch: Which One Is Right For You?
For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast
How Small Luxury Hotels Can Benefit from Influencer Collabs
We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations
The Basics of Facebook Advertising for Hotels
Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals
From Reviews to Revenue: Using Social Media for Direct Bookings
From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media
How Hotel eMail Marketing Can Increase Bookings & Revenue
The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list
Holistic Hospitality Marketing
A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities
7 Design Trends to Convert Travelers on Your Website
Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users