marketing

4 Branded Upselling Strategies to Boost Profit

By aligning your upselling efforts with your brand, you can transform every guest interaction into an opportunity to showcase your unique value proposition

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What to Know When Designing Digital Marketing Campaign Assets

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape

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4 Steps to Master Your Hotel Positioning Strategy

Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs

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image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

CPC or CPA on Metasearch: Which One Is Right For You?

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

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How Small Luxury Hotels Can Benefit from Influencer Collabs

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations

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The Basics of Facebook Advertising for Hotels

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

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From Reviews to Revenue: Using Social Media for Direct Bookings

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

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How Hotel eMail Marketing Can Increase Bookings & Revenue

The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list

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the word marketing spelt out with scrabble tiles reflecting the importance to hotels of taking an holistic approach to marketing

Holistic Hospitality Marketing

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities

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graphic layout of a hotel website design having listened to users to enhance the experience

7 Design Trends to Convert Travelers on Your Website

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

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