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person with data on a computer screen reflecting the importance of hotel data in driving revenue

Hospitality Data: How to Use it to Increase Revenue for Your Hotel

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Assists Identifying High Yield Segments for Marketing?

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

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Nail Your Hotel Photography: No Couples In Bathrobes

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

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Why Unfiltered Influencers Are Taking Over

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

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Hotel Website Optimization Tips for Enhanced Mobile Bookings

A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue

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Beyond Hotel Price: Reimagining the 4Ps for Differentiation

Many hotels default to price competition because their offering is undifferentiated. When everything looks the same, what else is there than price

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5 Strategies to Fill Hotel Guestrooms

A hotel must be set up for success – here are five key ways to increase bookings across all phases of the traveler journey

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#OverIt: Why Hashtags Aren’t What They Used To Be

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

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What the New Google AI Tools Mean for Hotel Marketing

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

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How AI is Reshaping Hotel Digital Marketing in 2025

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

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