marketing

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

Guest satisfaction is not just about making guests happy. It drives revenue, builds your reputation, and keeps guests coming back

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills