marketing

GEO (Generative Engine Optimisation) and Future of Search

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

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How to Optimize Your Hotel Marketing Funnel

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

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How a Personalized Marketing Funnel Can Drive Hotel Revenue

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

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Vibe Marketing: The Automation Strategy Built for Small Hotels

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

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5 Strategies for Higher Guest Satisfaction and More Bookings

Guest satisfaction is not just about making guests happy. It drives revenue, builds your reputation, and keeps guests coming back

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10 Questions Hoteliers Are Asking About Social Media

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

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The Promised Use of AI For ‘Personalization’ Is Being Oversold

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

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Attract More Guests With Influencer Marketing for Hotels

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

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Hotel Website Design & Usability Non-Negotiables

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

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AI Tsunami: Understanding the Impact on Commercial Functions

The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills

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