marketing

Are You Listening To Your Website Visitors?

A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you

Read more

Mobile Marketing Tips for Independent Hoteliers

From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers

Read more

4 Best Practices For Hotel Email Marketing

let’s delve in on some simple steps you can take to make sure you’re getting the most out of your hotel email marketing

Read more

What the Universal Analytics Sunset Means for Hoteliers?

July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.

Read more

post it notes with sales funnel and marketing stages

The Six Levels of the Google Hotels Funnel

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Read more

mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing

WhatsApp Marketing Examples

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

Read more

old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives

Evolving Past ROAS as the Primary Marketing KPI

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

Read more

Unleashing the Power of AI for Smarter Hotel Marketing

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience

Read more

Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

Read more

The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

Read more