marketing
10 Hotel Marketing KPIs (and How to Use Them!)
Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability
Google’s Hotel Page Makeover: DMA Compliance and Implications
Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels
When You Gatekeep Data, Everyone Loses
By freeing up access to data across your hotel, you empower real data-driven decision making across the board and have a clear competitive advantage
7 Powerful (& Easy!) Marketing Ideas for Hotels
With these powerful marketing ideas, you’ll capture their attention and business, setting you apart as a leader in the hotel supply industry
3 Hotel HyperCommerce Tactics for Faster Direct Booking
This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations
Social Media Strategy: Creating the Right Plan for Your Hotel
While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach
Free Digital Marketing Tools for Independent Hoteliers
Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases
How to Tailor Hotel Proposals to Specific Market Segments
Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings
Golden Opportunities: Using Social Media to Market Your Hotel
Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation