marketing

Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly