marketing

Across paid search, retargeting, metasearch, and OTA channels, hotels routinely pay to convert guests who had already made the decision to book them

In the hospitality sector, reducing dependence on OTAs remains a priority, and one of the key elements to achieve this goal is an effective google presence

Today’s traveler wants eco-conscious stays and budget-friendly hotels, so marketers must learn to balance low-cost actions with high-impact initiatives

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

A north star matters so much now. It is the thing that protects a hotel from becoming just another well-styled option in an increasingly crowded field

Here are the top five ADA website accessibility failures most often cited in lawsuits against hotels, and what hoteliers should understand about each

To maintain guest confidence and ensure a seamless transition from booking to check-in, avoid these common pre-arrival communication pitfalls

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced