marketing

Best Practices for Messaging Your Hotel’s Reopening During Crisis

How can your hotel instill trust in loyal guests and new guests in a post-COVID-19 world? The answer is consistent communication and thoughtful messaging

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Top of Funnel Hotel Marketing for Early Recovery Stages

In addition to creating content that draws in traffic, you’ll want to implement marketing strategies that are designed to keep them in your sales funnel

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Four W’s of Data Analysis for Hotel Recovery Marketing Strategy

We’ll walk you through simple ways to use data to inform your hotel recovery strategy, starting with four W’s of data analysis: who, where, why, and when

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Have you Re-aligned your Marketing Strategy for a Domestic Market

One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets

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Hotel Messaging as we Re-Open and Move Towards a ‘Cookie’ Free World

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

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Top 5 Things You Need to Know in Hotel Digital Marketing (May)

As we prepare for the rebound in travel demand, it’s important to keep a pulse on the latest digital innovations you can leverage across channels

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Adopting a Data First Approach to Your Marketing

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

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4 Hotel Resort Messages to Convey Cleanliness and Inspire Confidence

As hotels and resorts re-open, as well as quality service they’re now expected to provide heightened social distancing and cleanliness procedures

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Local Marketing for Hotels’ Covid-19 Recovery

Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing

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What are Google Property Promotion Ads and How do They Work?

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

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