marketing

Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience

Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced