marketing

Let’s Talk Search Intent and Keyword Strategy

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

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Buying Triggers for Hotels to Stop Travelers in Their Tracks

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

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How Can a CRM System Help Your Hotel Business Grow?

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

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Hotel Email Marketing Dos And Don’ts You Need To Know

With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money

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Hotel Market Segmentation: Find and Drive More Business

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

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7 Hotel Marketing Mistakes You Might Be Making

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

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hotel website being viewed on a mobile phone after travel search

4 Easy Ways to Instantly Improve Your Hotel Website Visibility

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

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Developing Your Hotel’s Unique Selling Proposition

Your company’s USP is closely linked to your brand promise and it has to be credible and lucrative at the same time

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Social Media Tune Up: 5 Tips for Hoteliers

Here are five fundamental tips for a strong hotel social media strategy that increases guest engagement and bookings

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Why You Should Be Using Google Business Posts

While Google Business Posts may not be overwhelmingly successful on their own, posting somewhat regularly can improve your rank in Google’s algorithm

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