marketing

Performance marketing really means paying to rent access to demand the hotel never built in the first place. Performance for whom? Good question

Hotels who see stronger Instagram results are not necessarily more active or creative. The difference is how they connect Instagram to the booking journey

Website analytics shows how demand forms before a booking happens and helps explain why guests behave the way they do

The unintended consequences we’re seeing now are a direct result of decisions made without fully understanding the complexity of hotel distribution

For hotels, this isn’t just another update. It fundamentally changes how you run, scale, and think about Meta ads. Here’s what’s new and why it matters

Performance Max for hotels can boost direct bookings and reduce reliance on OTAs, but it also lacks transparency and requires ongoing management

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

You have a social media plan and brand guidelines, but what’s the secret sauce? Here are some strategies for both Facebook and Instagram

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

It is unwise for hotels to rely solely on hotel guest personas. The way forward is interaction informed data and understand why guests make decisions