marketing

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

There are several strategies you can try to implement to reach out to your guests after their booking has finished

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods