marketing

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact

Google Nano Banana is more than an image editor, it’s a next-gen creative partner that brings speed, consistency, and storytelling to hotel visuals

The guest now occupies that driver’s seat. Competition for their attention and loyalty emerged from companies outside our industry, most notably the OTAs

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

A gift card not only delivers upfront cash flow but also encourage guests to spend beyond the card’s value, boosting per-stay profitability