marketing

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”