marketing

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings