google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns

Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

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Hyper-Personalization: the Future of Hotel Marketing

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

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Email Marketing Trends for 2024

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

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Dive into the Nitty Gritty of Metasearch Marketing

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

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social media platform app icons on a mobile phone

The Power of Social SEO: Optimize Your Social Media Profiles

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

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The Huge Disconnect Between Brand Motto and Guest Experience

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

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How Hotel Guest Segmentation Can Boost Conversions and Revenue

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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Hotel Brand Overload: The Coming Shakeout

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

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