marketing

The hotel marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future

Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

It’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails

Here are the best ways to begin SEO for your hotel’s Google business profile, an increasingly important element of earning SERP real estate

In 2025, hotel marketing isn’t just about booking a few extra nights. It’s about using creativity and data to create an unforgettable guest experience

Instead of waiting until January to launch campaigns, hotels can capitalise on the post-Christmas buzz by kicking off their marketing efforts early

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?

For hotels that cater to groups, meetings, and events, thoughtfully crafted year-end thank-you emails can leave a positive lasting impression

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels