marketing

How Retargeting Ads Capture Direct Bookings and Lost Revenue
We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue
Why Email Capture Rate is Critical for EMEA Hoteliers in 2025
High email capture rate means you can communicate directly with more guests, present personalized offers and specific campaigns to drive engagement
Why Your Hotel Commercial Team Needs Specialized BI to Win
The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share
Why Hotels Should List Area Attractions on Their Website
Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue
How Influencers Are Reshaping Travel Bookings in 2025
Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay
10 Ways to Make Your Hotel Social Media Stand Out in 2025
Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect

WhatsApp Hotel Templates for a Personalized Guest Journey
A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Hotel Guest Segmentation: 5 Basic Tips to Boost Conversions
Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue
Many Hotels: How to Maximize Profit Across Your Portfolio
How do you ensure every hotel in your portfolio thrives – not just survives. Optimizing the performance of a hotel portfolio can be daunting
Google Introduces Travel Tool Updates incl. Hotel Price Tracking
One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally