marketing

Adapting to a shift from points based guest loyalty to relationship driven strategies is no longer optional; it is key for long term growth

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction

Cutting ads in low season to “save budget” often leads to even lower bookings, forcing hotels to rely on OTAs with high commission fees

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest