marketing

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities

“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience