hotels
Modern Revenue Management: Are We Truly Innovating?
We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field
The Ultimate Guide to Hotel SMS Marketing
Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.
Why Hotels Needs More Than Simple Metrics
If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis
What Makes a Good Hotel Website?
94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use
Google’s Cookie Consent Mode V2
You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services
Why Stages of Buyer’s Journey Matters for Travel Advertising
We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market
How Hotels Can Harness Pop Culture to Make Money
Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town
Hilton, Hyatt Among Hotel Chains Hit With Room Price-Fixing Suit
Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database
How to Streamline Your RFP Process for Improved Conversions
A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming
5 Essential Tips When Selling to Meeting Planners
Here are five ways to have more meaningful, enlightened meeting planner conversations that get attention and increase venue revenue