hotels

We’ve compiled key strategies hotels need to respond effectively to changing demand patterns and maintain performance in a volatile travel landscape

It is unwise for hotels to rely solely on hotel guest personas. The way forward is interaction informed data and understand why guests make decisions

In most hotels, the revenue manager role has been redefined – not by anyone’s intention, but by the absence of the right infrastructure

Most pricing problems at independent properties fall into one of two categories: underpricing driven by occupancy anxiety, or overpricing driven by optimism

When revenue management happens intermittently, independent and boutique hotels can miss the window to capture higher rates or improve profitability

Instability reshapes travel behaviour. Hotels must revisit source markets, recalibrate pricing, and adjust distribution strategies with speed

Forecasting, excel modelling, pattern detection, scenario simulation. These were once the differentiators that defined revenue and commercial leadership

The role of the website as an interface will be threatened as it faces increasing competition from conversational channels that operate outside a browser

While major events capture attention, strong summer performance depends on the full season, not just a few high-demand dates

The gap between properties with a sharp revenue strategy and those without one is becoming much more visible in the numbers.