hotels

Can Hotels A/B Test their Rates? OTAs Can…

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before

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The No Nonsense Guide to the GDS for Independent Hotels

The GDS has a bit of an image problem within independent hotels and you probably need a little more info to spread your wings wider online

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Web Shopping Picks Up, But Bookings Conversion Remains Low

Singapore performed particularly well with 191%, 156% and 121% increases in new bookings respectively for October, November and December

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person using laptop to access email

The Best Hotel Reopening Email Campaigns

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

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What Hotels Can Learn From The Tech Industry About Marketing

With hospitality facing an major crisis due to the industry-changing external shock, hotels should look to startups for adaptation lessons

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An Automated World: Artificial Intelligence in the Hotel Industry

Hoteliers must keep on top of Artificial Intelligence trends and ensure they only implement those that will enhance the guest experience.

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3 Ways Hoteliers are Using Technology To Keep Occupancy High

A high occupancy rate depends on how your hotel is implementing technological trends and keeping guest safety at the top of your properties

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Multi-Property Marketing Strategies: Online Reputation and Review (Pt 2)

What effect does a consistent social media strategy, highly rated online reputation, and timely review response plan have on properties

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How Travel Booking Behaviour Has Changed Due to Covid

To help travel marketers navigate new normal, we’ve put together the following list of behavioral trends to consider during and after Covid

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Smarter Forecasting for Recovering Hotels: Data Has a Better Idea

While forecasting methods are under the spotlight, hotel financel leaders should seize the opportunity to roll out smart practices and tools

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