hotels

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

By recognising limitations and embracing digital transformation, hotels can unlock new revenue streams and improve guest experiences

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce

The adoption of hyper-personalization within revenue management brings a multitude of benefits, transforming customer engagement and driving revenue growth

Modern technology tools can dramatically improve the guest experience by enabling travelers to curate their stay, get help quickly and be more independent

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

The pursuit of customer loyalty isn’t exclusive to luxury chains. Other hotel brands are exploring creative strategies, including co-branded partnerships