hotels

different sizes of burgers showing different fillings like different attributes of a hotel room

Using an Attribute Based Selling Approach in Your Upsell Strategy

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

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The Truth About Social Media Marketing for Hotels

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

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Changes to BERT and Google Search Results: How you can prepare

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

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Your Hotel Revise and Prepare Level 5 Checklist

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

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QR Codes To Increase Hotel Satisfaction Scores and Maximize Revenue

Key takeaway is to leverage QR codes that will drive interaction which impacts a hotel’s satisfaction scores, reputation, and even revenue

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Is Your Current Digital Marketing Strategy Working?

Now is the time to focus on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021

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Metasearch PPS or PPC – Which Is Right For Me?

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

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Why Data Is No Longer Just For The Revenue Team

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

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telescope by the seafront increasing market visibility

Effective Tools to Increase Visibility When Using Booking

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

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Smarter, Kinder, Safer: Nine Predictions For The Future of Travel

Travelers will find new ways to blur lines between work and travel. All of which will catapult demand for deeper value from the trips we book

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