hotels

There is a balancing act between occupancy, rate, and long-term positioning, and those trade-offs do not lend themselves to simple pricing decisions

Today’s traveler wants eco-conscious stays and budget-friendly hotels, so marketers must learn to balance low-cost actions with high-impact initiatives

Strong guest satisfaction management starts with two things: measuring the right signals and improving the right stages of the guest journey

To grow revenue and drive long-term profitability, we must stop treating data as a tech problem and start treating it as a commercial discipline

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

To maximize revenue performance, you need to understand not only where bookings come from, but also how much profit each channel delivers

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

A north star matters so much now. It is the thing that protects a hotel from becoming just another well-styled option in an increasingly crowded field

Here are the top five ADA website accessibility failures most often cited in lawsuits against hotels, and what hoteliers should understand about each

Guest service experience has become a core driver of loyalty, reviews, and repeat business – and improving it requires more than good intentions