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hotels

How Guest Feedback is Powering AI-Driven Personalization

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

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AI-Generated Content for Hotels: Risks and Rewards

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

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old hotel hallway reflecting the importance for hotels to check their photos and which ones are actually showing on the brand distribution networks

Hotel Alert: Check Your Distribution Networks for Old Photos

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

Crunching the Numbers: Is Your Promo Really Profitable?

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

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Aggressive OTA Pricing Strategies Affect Independent Hotels

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

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person with data on a computer screen reflecting the importance of hotel data in driving revenue

Hospitality Data: How to Use it to Increase Revenue for Your Hotel

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Assists Identifying High Yield Segments for Marketing?

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

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Graphic of a digital brain and Human head reflecting how hotel revenue is about to be transformed by AI and asking the question are hotels ready

Hotel Revenue is About to be Transformed by AI. Are You Ready?

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn

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Nail Your Hotel Photography: No Couples In Bathrobes

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

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3 Emerging Booking Trends You Can Not Ignore in 2025

The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?

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