Growth in ancillary revenue POR, plus a 5.6 percent ADR increase, resulted in a 7.3 percent gain in total operating revenue POR for resorts
Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.
The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it
Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations
Revenue management decision making is influenced by many factors, making it a complex speciality; most independent hotels are missing out
Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging
There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling
Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions