hotels

Ancillary Revenue In 2020: Resorts Benefit the Most

Growth in ancillary revenue POR, plus a 5.6 percent ADR increase, resulted in a 7.3 percent gain in total operating revenue POR for resorts

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Automating Guest Communication? Chatbots Just The Tip Of The Iceberg!

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

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The True Cost of Cutting Back on Your Digital Marketing

The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it

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Wake Up! Your Post-Booking Conversion Rate is Costing You Money

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

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Hotel COVID-19 Recovery: It’s Time to Outsource your Revenue Management

Revenue management decision making is influenced by many factors, making it a complex speciality; most independent hotels are missing out

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Hotel Budgeting 2021: Planning For Season Unlike Any Other

Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging

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different sizes of burgers showing different fillings like different attributes of a hotel room

Using an Attribute Based Selling Approach in Your Upsell Strategy

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

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The Truth About Social Media Marketing for Hotels

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

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Changes to BERT and Google Search Results: How you can prepare

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

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Your Hotel Revise and Prepare Level 5 Checklist

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

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