hotels

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

Your PMS should improve guest experiences and provide a solid foundation for long-lasting relationships, leading to increased revenue and profitability

A modern PMS is not just a system for managing rooms and rates; it’s the nerve center of a hotel’s technological infrastructure

The first secret to unlocking the full potential of your PMS data is to identify your business drivers. Business drivers are the key factors that impact your hotel’s revenue and […]

Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits