Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.
As well as promoting your hotel’s special offers, take the opportunity to create themed content. Contests and campaigns asking guests to share stories and content are ways to drive engagement
A tough year for MENA hotels mercifully came to an end in December. Profit per available room was down 5.4% y-o-y, negatively contributing to an overall 9.3% YOY GOPPAR drop for the year
Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market
The ripple effect of incentives leads to long-term benefits to your hotel, including repeat guests, increased direct bookings and brand advocacy
In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate
The year ended on a strong note for hotels, represented by a fourth consecutive month of y-o-y profit growth on a per available room basis. GOPPAR soared in the month, finishing 9.8% above