hotels
How to Increase Google Reviews and Improve Hotel Visibility
Don’t simply hope for guest reviews based on goodwill alone. A proactive approach, offering a gentle nudge, is often necessary to encourage reviews
How An AI Concierge Can Increase Revenue & Guest Experience
An AI concierge can transform hospitality by jump-starting the guest experience, increase operational efficiency and unlock new revenue streams
The Promised Use of AI For ‘Personalization’ Is Being Oversold
Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing
From Jack of All Trades to Master of Hotel Direct Bookings
Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers
Is There Nothing Hotels Can Do About Rate Parity?
Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

Co-Existence: The OTA Led Defence Against an AI Takeover
Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

Expert Partner Hotel Success Stories – April 2025
Here is the April round up of 11 Hotel Success Stories and a performance study of 567 properties from our Expert Partners

Expert Partner Hotel Tech Updates – April 2025
Here is the April round up of awards, acquisitions, product launches and strategic partnerships for 3 of our Hotel Technology Expert Partners. Aggregate Intelligence, The Hotels Network, SiteMinder and Cloudbeds […]
Attract More Guests With Influencer Marketing for Hotels
When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings
Maximizing Hotel Revenue With Channel Manager Strategies
Today, hotel distribution is a different game. With more channels and shifting guest expectations the Channel Manager is now central to commercial strategy