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How to Increase Google Reviews and Improve Hotel Visibility

Don’t simply hope for guest reviews based on goodwill alone. A proactive approach, offering a gentle nudge, is often necessary to encourage reviews

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How An AI Concierge Can Increase Revenue & Guest Experience

An AI concierge can transform hospitality by jump-starting the guest experience, increase operational efficiency and unlock new revenue streams

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The Promised Use of AI For ‘Personalization’ Is Being Oversold

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

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From Jack of All Trades to Master of Hotel Direct Bookings

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

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Is There Nothing Hotels Can Do About Rate Parity?

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

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icons on mobile phone including well known ota companies asking if development of ai will make them less relevant

Co-Existence: The OTA Led Defence Against an AI Takeover

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

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image of a piggy bank for articles about our expert partner hotel success stories for April 2025

Expert Partner Hotel Success Stories – April 2025

Here is the April round up of 11 Hotel Success Stories and a performance study of 567 properties from our Expert Partners

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image of two jigsaw pieces and a lightbulb for an article about our expert partner hotel tech updates for April 2025

Expert Partner Hotel Tech Updates – April 2025

Here is the April round up of awards, acquisitions, product launches and strategic partnerships for 3 of our Hotel Technology Expert Partners. Aggregate Intelligence, The Hotels Network, SiteMinder and Cloudbeds […]

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Attract More Guests With Influencer Marketing for Hotels

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

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Maximizing Hotel Revenue With Channel Manager Strategies

Today, hotel distribution is a different game. With more channels and shifting guest expectations the Channel Manager is now central to commercial strategy

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