hotels

Considering both pricing and review scores, a Hotel can enhance its value proposition. Aiming for better reviews to while maintain competitive pricing

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience

Revenue Managers sometimes face an unexpected challenge: overcomplication. Many dig into endless data points and exhaustive analyses

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results