hotels

The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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Elevate Hotel Ancillary Revenue with These 5 Proven Strategies

In an era where travelers increasingly seek to personalize their experiences, hotels have a great opportunity to capitalize on ancillary revenue offerings

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Elevating Your Hotel Prospecting with Strategic Email Communication

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

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How Metasearch Marketing Can Help Your Hotel

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

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CRM for Hotels: 6 Benefits to Unlock Group Sales Success

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

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3 Common Benchmarking Mistakes in Hotel Revenue Management

Benchmarking is not a one-time exercise but a continuous process that requires patience and a broad view of your market

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one girl telling the truth to another girl in much the same way this article tells the truth about Google Performance Max (PMax)

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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lego character in the shape of a rocket reflecting need for hotels to boost direct bookings

Want to Skyrocket Weekday Hotel Bookings?

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

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person sitting near an old piece of technology reflecting how hotel revenue management has evolved and needs the rms to evolve too

The Legacy RMS Needs to Evolve. Here’s What it Should Look Like

Your legacy RMS may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive

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The Ever Evolving Roles and Marketing and Revenue Management

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

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