hotels

Boost Your Mid-Week Occupancy to the Next Level

The most significant pandemic effect was on mid-week occupancy, especially during the fall and winter months when most leisure travel slowed

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U.S. Hotel Profit Stuck in Neutral; Rest of World Switches Gears

Dwindling profit appears to be a function of unrelenting expenses, as revenue, however small, continues to show month-to-month improvement

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Getting the Most Out of Google Hotel Ads: The Top 15 Check-List

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

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Ski Destinations See Recovery Faster Than All Lodging Verticals

Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging

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German Hotel Sector Facing ‘a Wave of Restructuring’

Rising infection rates and chaos caused by incoherent accommodation bans could accelerate restructuring activity in German hotel market

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Ancillary Revenue In 2020: Resorts Benefit the Most

Growth in ancillary revenue POR, plus a 5.6 percent ADR increase, resulted in a 7.3 percent gain in total operating revenue POR for resorts

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Automating Guest Communication? Chatbots Just The Tip Of The Iceberg!

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

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The True Cost of Cutting Back on Your Digital Marketing

The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it

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Wake Up! Your Post-Booking Conversion Rate is Costing You Money

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

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Hotel COVID-19 Recovery: It’s Time to Outsource your Revenue Management

Revenue management decision making is influenced by many factors, making it a complex speciality; most independent hotels are missing out

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