Those who make the right investments for their hotel and leverage digital technologies to elevate guest offerings will be in the best position to survive
So here’s to the real roaring ‘20s. A reimagined landscape with tremendous potential for the future of the hotel industry and revenue management
Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!
Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term
As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay
Revenue management is playing a central role in strengthening a hotel’s cash flow and financial position by driving top-line and cash position of the asset
Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them