hotels

OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

Sales lands a 3-night corporate group: 80 rooms per night, a full F&B package, and two meeting rooms. RevPAR for the month finishes up 9% on last year

A strategic approach to organic social media marketing can elevate your digital ecosystem and support your hotel’s organic or paid efforts

Data access is not always as simple as expected. Timing is not always aligned with business needs. And costs are not always clear in advance.

The next frontier is profit. Not as an afterthought to revenue analysis, but as an equal input – live, benchmarked, integrated view of where margin is made

With manual forecasting, most of the time is spent making the numbers usable, not useful. You are playing catch-up not looking forward

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money