google

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience

The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules

So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate

From a practical standpoint, the elimination of 3rd party cookies creates challenges for targeting, tracking, and reporting in online advertising as we work today

Why do I require a Google Maps API key? And how do I get one? Both are great questions! You’ll need an API key if you want to have a Google Map on your website where the IFrame is not enough