google

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

Google plays a vital role in the success of luxury high-end hotels. Google my business (GMB) for luxury hotels is a fundamental of effective marketing

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

If you haven’t taken advantage of Google My Business, what’s the holdup? This free search tool opens the door to a bevy of SEO opportunities.

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations