google

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

Listing a hotel on Google My Business is easier than baking a cake. Here’s a step-by-step guide on how you can register your hotel on Google

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

Google uses its AI to point out anomalies to their users. Using these, with the custom alerts you set up to monitor the metrics, are a recipe for success

It’s key to stay up to date with latest hotel digital marketing trends. From Search to Social Media and Design, here are top 5 things you need to know

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram