distribution

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

The majority of hotel rooms are booked digitally. The first step in optimizing the distribution mix is understanding the audience each channel attracts

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine