distribution

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate

AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

For hotels, the challenge isn’t just being seen, it’s being seen in the right places, at the right time. That’s why a smart channel mix is key