distribution

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

Recently our partner SiteMinder released their annual review of the top hotel booking revenue makers of the year. NB: This is an article from Leonardo They analyzed the distribution channels […]

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel