distribution

hotel distribution seven deadly sins article image by mirai taking inspiration from a drawing by Antonio Manetti depicting hell as described by Dante

The Seven Deadly Sins of Distribution

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

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Cost of Customer Acquisition a Key Factor in Hotel Profitability

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

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How to Optimize the Distribution Mix

The majority of hotel rooms are booked digitally. The first step in optimizing the distribution mix is understanding the audience each channel attracts

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What Are the Benefits of Hotel Metasearch?

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

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trivago metasearch hotel listing and new free booking links offering

All You Need to Know About Trivago’s New Free Booking Links

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

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sign showing rooms available reflecting importance for small hotels to really focus on effective forecasting strategies

11 Hotel eCommerce Strategies For Selling More Rooms Online

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

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booking.com name in neon lights

The Reasons Why Customers Use Booking.com (And So Do I)

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

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the words online booking on a computer keyboard reflecting importance to hotels of perfecting the craft of a high converting website

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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Bed Banks: Comparing Inventory and Connectivity

Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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