distribution
How To Craft An Effective Hotel Distribution Strategy
The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent
What Is Hotel Metasearch Marketing?
Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings
Expedia Search & Sort Factors Update: What Impact for Hoteliers?
This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results
What Is the Future of Hotel Distribution? How Does That Matter?
For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.
How To Drive More Direct Bookings Through Digital Marketing
A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?
Metasearch: What In The World Are You Waiting For?
Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level
Hotel Distribution Strategy From The Inside Out
The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action
How Can Independent Hotels Combat The Rise of OTAs?
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix
The Role of Metasearch in Pandemic Recovery
Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.
Optimizing Your OTA Profile for Killer Results
OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue