distribution

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get

Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

Before you sign up, there are a lot of elements you’ll need to consider to create a stand out hotel listing – from photography to amenities and pricing

There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China