direct

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

Let’s focus on the here and now, and the most crucial priority – which is managing the small things that will help increase your Easter and summer booking

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings