direct
Why Direct Selling is Experiencing its Sweetest Moment
Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience
A Deep Dive Into Metasearch
Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines
Fixing the Fragmented Direct Funnel
As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about
Why is Your ‘Book Direct’ Channel More Important Than Ever?
With domestic tourism on the rise, it’s arguably more important than ever for hotels to focus efforts on ensuring their book direct experience is seamless
Why Book Direct is No Longer Relevant.
Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends
Why Travel Brands Need to Reconsider Direct Bookings
One area in greatest need of reconsideration is the focus brands have put on driving direct bookings by turning off activity with OTAs
Top 10 Strategies to Increase Direct Bookings in 2020
We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward
Covid-19 Recovery Series: Distribution Strategy
Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical
18 Ways to Boost Hotel Bookings and Get More Revenue!
How can I get more bookings and more revenue? This is the question that every hotelier should regularly ask themselves to keep their business thriving!
9 Ways to Increase Hotel Direct Bookings
How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?
