direct

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking