direct

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition