direct

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

A direct booking strategy for hotels should reflect a commitment to guest experience while emphasizing the importance to fill your room inventory