crm

Hotel Messaging as we Re-Open and Move Towards a ‘Cookie’ Free World
We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023
7 Trends to Track Revenue Management in Recovery
How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

How CRM can Help Hotels with Recovery
Here are just a few ways that you can leverage CRM to ensure you are opening up the dialogue between you and your guests and giving them the confidence they need to travel again
How to Lean on Your CRM During Tough Times
In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit
CRM: Fact vs. Fiction
Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]
8 Powerhouse Benefits of a CRM & RMS Integration for Hotels
When a CRM and RMS solutions are synced, you can create one-of-a-kind experiences guests crave, while also moving the needle for every revenue source at your hotel
The Top Challenges When It Comes to CRM
The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.
3 CRM strategies to improve guest loyalty
Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.
5 Clever CRM Strategies to Increase SMERF Sales
Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.
5 Tips for a Better Guest Experience: Pre-arrival
The days preceding guests checking in present hoteliers with a great opportunity not only to get guests excited for the stay and let them know what to expect but also […]