crm

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications