crm
From Demand Management To Revenue Generation
Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making
![dice representing the need to rejuvenate revenue strategy](https://revenue-hub.com/wp-content/uploads/2021/02/hotel-gamification.jpg)
Rejuvenate Your Revenue Strategy for 2021 and Beyond
As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward
Create Your Independent Hotel Guest Personas and Keep Them Returning
Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it
Who is Your Hotel Guest? How to Identify and Attract Customer Segments
Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose
![crm audiences insight score priorityq podcast discussion thumbnail with robert schimmel](https://revenue-hub.com/wp-content/uploads/2021/04/cendyn_robert_audiences_insights_compressed.jpg)
The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
![person holding a mobile with hotel website open having received an upsell message generating ancillary revenue](https://revenue-hub.com/wp-content/uploads/2017/06/hotel-mobile-friendly.jpg)
Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement
Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities
![lady with data graphics overlyaed showing how human factor is important part of revenue management automation](https://revenue-hub.com/wp-content/uploads/2021/04/persons-face-overlayed-by-data-and-code.jpg)
Customer Relationship Management vs Customer Data Platform
Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data
5 Different Travel Personas Every Hotelier Interacts With
Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience
![dice representing the need to rejuvenate revenue strategy](https://revenue-hub.com/wp-content/uploads/2021/02/hotel-gamification.jpg)
Rejuvenate Your Revenue Strategy for 2021 and Beyond
Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend
Building Guest Personas Reflective of a More Complex World
Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail