crm

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail