5 Different Travel Personas Every Hotelier Interacts With

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

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dice representing the need to rejuvenate revenue strategy

Rejuvenate Your Revenue Strategy for 2021 and Beyond

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

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Building Guest Personas Reflective of a More Complex World

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

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person using laptop to access email

Stay Out of Spam: Email Deliverability Guide for Hotel Marketers

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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Personalization Improves Conversions

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

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Why Messy Data is Holding You Back

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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Ushering In The Age Of Dynamic Personalization

Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment

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stacks of coins reflecting the impact of the wrong hotel room price strategy

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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