crm

If you run an independent hotel, your customers matter more than almost any aspect of your business, therefore it’s important to manage your relationship with them effectively. NB: This is […]

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. NB: This is an article by Nicki […]

The hospitality industry is enjoying its longest expansion and healthiest growth in a generation, yet some troubling trends are beginning to surface that threaten profitability and overall performance. One of […]

In the fast-paced environment of the hospitality industry, most hoteliers would agree that developing and sustaining strong guest relationships is key to long term success. NB: This is an article […]

The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]

Think about all your possessions, all your worldly belongings, how you travel, and where you stay. I have just walked through my house in my mind and thought of brands […]

Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian […]

Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]

Over the course of the CRM: A Hotelier’s Guide blog series we’ve looked at what customer relationship management is, why it’s important, what it’s involved for hotels and its potential […]

You may have guessed by now that we at Triptease are fully paid-up members of the CRM fan club. We believe that done right, it can work wonders for hotels, […]