crm

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers

Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

Here are just a few ways that you can leverage CRM to ensure you are opening up the dialogue between you and your guests and giving them the confidence they need to travel again

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

When a CRM and RMS solutions are synced, you can create one-of-a-kind experiences guests crave, while also moving the needle for every revenue source at your hotel

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.