crm
CRM: A Hotelier’s Guide, part 3 — A case study with Hotel Emma
We’ve heard from the experts, so now it’s time to hear from a hotelier who knows exactly what it’s like to seek, design, purchase, install, use and, as you can […]
CRM: A Hotelier’s Guide, part 2 — The expert view
CRM is about curation of the entire customer lifecycle — from her first trip to her last. True CRM includes a plan for every interaction with the traveler, whether the […]
Fragmented CRM Impacting Guest Engagement Efforts
Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multichannel and multi-touch point digital landscape. According to Google, the average consumer engages in 38,983 digital […]
Using CRM and data to curate unique experiences for guests
While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it […]
