Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities
Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data
Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience
Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend
Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail
What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!
While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance