crm

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

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Customer Relationship Management vs Customer Data Platform

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

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5 Different Travel Personas Every Hotelier Interacts With

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

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Rejuvenate Your Revenue Strategy for 2021 and Beyond

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

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Building Guest Personas Reflective of a More Complex World

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

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Stay Out of Spam: Email Deliverability Guide for Hotel Marketers

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

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7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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Personalization Improves Conversions

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

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Why Messy Data is Holding You Back

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

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