crm

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective