How Your Guest Data Platform Becomes Your Direct Booking Platform

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

Read more

7 Types of CRM: Which One To Choose For Your Hotel?

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

Read more

5 Predictions for PMS Evolution and Return to Travel

The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out

Read more

bright light bulb with a group of people, possibly revenue managers, in a blurred background

What Revenue Managers Need to Know in The Year Ahead

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Read more

Understanding The “Transparent Guest”

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

Read more

Strategic Segmentation of Hotel Guest Personas

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

Read more

left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue

7 Ways Revenue and Marketing Can Come Together Under One Roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

Read more

privacy protection is impacting email marketing

How Privacy Protection is Changing Email Marketing

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Read more

hotel contactless touchless technology and the borader impact of software solutions in driving revpar growth

How Hospitality is Adapting to a Contactless World

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

Read more

lightbulb linked by many elements including data and analytics

Strong Strategy Needs Strong Data: Managing Different Source Dataflows

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Read more