crm
How Your Guest Data Platform Becomes Your Direct Booking Platform
This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy
7 Types of CRM: Which One To Choose For Your Hotel?
Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support
5 Predictions for PMS Evolution and Return to Travel
The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out
![bright light bulb with a meeting of sales marketing and revenue professionals coming together to develop a unified commercial strategy](https://revenue-hub.com/wp-content/uploads/2021/11/revenue-management-culture-1.77.jpg)
What Revenue Managers Need to Know in The Year Ahead
As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation
Understanding The “Transparent Guest”
The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints
Strategic Segmentation of Hotel Guest Personas
When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more
![left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue](https://revenue-hub.com/wp-content/uploads/2021/09/left-brain-right-brain-1.77.jpeg)
7 Ways Revenue and Marketing Can Come Together Under One Roof
From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy
![privacy protection is impacting email marketing](https://revenue-hub.com/wp-content/uploads/2020/02/data-regulation-gdpr-hotel-impact.jpg)
How Privacy Protection is Changing Email Marketing
With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts
![hotel contactless touchless technology and the borader impact of software solutions in driving revpar growth](https://revenue-hub.com/wp-content/uploads/2021/06/hotel-contactless-touchless-technology.jpg)
How Hospitality is Adapting to a Contactless World
Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience
![lightbulb linked by many elements including data and analytics](https://revenue-hub.com/wp-content/uploads/2021/04/lightbulb-linked-by-mant-elements-including-data-and-analytics.jpg)
Strong Strategy Needs Strong Data: Managing Different Source Dataflows
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective