crm

CRM: Fact vs. Fiction

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

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8 Powerhouse Benefits of a CRM & RMS Integration for Hotels

When a CRM and RMS solutions are synced, you can create one-of-a-kind experiences guests crave, while also moving the needle for every revenue source at your hotel

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The Top Challenges When It Comes to CRM

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

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3 CRM strategies to improve guest loyalty

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

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5 Clever CRM Strategies to Increase SMERF Sales

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

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5 Tips for a Better Guest Experience: Pre-arrival

The days preceding guests checking in present hoteliers with a great opportunity not only to get guests excited for the stay and let them know what to expect but also […]

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How CRM Has Evolved The Digital Landscape

The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment […]

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Current Hotel CRMs May Be Doing More Harm Than Good

CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]

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Hotel CRM Is Not An Acronym for Email Marketing!

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say, […]

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How to Reach Hotel Seekers in Your City

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

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