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Stay Out of Spam: Email Deliverability Guide for Hotel Marketers

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

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7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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Personalization Improves Conversions

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

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Why Messy Data is Holding You Back

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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Ushering In The Age Of Dynamic Personalization

Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment

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stacks of coins reflecting the impact of the wrong hotel room price strategy

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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eye tracking automation to help retention on websites

CRM or How to Automate Most of your Retention Strategy and Direct Sales

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

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Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

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As Cookies Fade, Brands Must Create a Robust Identity Strategy

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

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