crm
Personalization Improves Conversions
Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand
Why Messy Data is Holding You Back
Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data
Visioning the post-COVID era in CRM & Loyalty
We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests
Ushering In The Age Of Dynamic Personalization
Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment
Protect Profitability With Your Digital Marketing Spend
The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing
CRM or How to Automate Most of your Retention Strategy and Direct Sales
Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation
Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty
Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty
As Cookies Fade, Brands Must Create a Robust Identity Strategy
With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions
Top 5 Things You Need to Know Now in Hotel Digital Marketing (June)
To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance
Why Email Marketing and Database Management is More Important Than Ever
With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers