crm

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

The days preceding guests checking in present hoteliers with a great opportunity not only to get guests excited for the stay and let them know what to expect but also […]

The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment […]

CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say, […]

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

Regardless of your CRM goals, the starting point is, and always will be, a database containing information on your contacts. This database needs to be intelligently segmented and filterable so […]

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming […]

It wasn’t long ago that all the information hotels had on a guest could fit on a single registration card. In the late 1980s, the introduction of the property management […]