content

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

Effective digital marketing strategies are critical for hotel success, whether launching a hotel, looking to increase bookings or bolster your brand

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels