content

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships