content

AI-Generated Content for Hotels: Risks and Rewards

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

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old hotel hallway reflecting the importance for hotels to check their photos and which ones are actually showing on the brand distribution networks

Hotel Alert: Check Your Distribution Networks for Old Photos

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

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Nail Your Hotel Photography: No Couples In Bathrobes

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

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10 Questions Hoteliers Are Asking About Social Media

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

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Give Your Hotel Sale Proposals an Edge with Unique Content

By incorporating unique content, you can make your proposals more engaging, persuasive, and memorable. Here are some key elements to consider

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hotel marketing utilising lifestyle video or photography content

How Lifestyle Photography & Video Drives Inpiration and Bookings

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

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Planning and Implementing a Perfect Hotel Photoshoot

Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!

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Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

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Content to Content: Engage With Guests Beyond Their Stay

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

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5 Ways Hotels Can Use Generative AI To Improve Their Direct Channel

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

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