content

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

We’ve talked before about what kind of content you should try and incorporate into your social strategy to help build your brand’s story online. NB: This is an article from Net […]

This article contains blog post ideas you can use to boost awareness about your hotel, differentiate from competitors, leverage yourself as a resource, and connect with your target audience.

Content can take a lot of time and does require your hotel to be strategic in what to include on your website. You want to represent your brand well, so the time and effort it is worth it!

Content should be treated as an asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business.

In order to create a holistic digital marketing strategy, you must weave SEO and content marketing together by playing off of their respective strengths.

Having a blog, although it may seem like a chore, provides a stream of genuinely useful content for your guests, and can also attract new guests to your hotel!

We often refer to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day.

Should you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy? The answer is: you should be building out both.