content

In order to create a holistic digital marketing strategy, you must weave SEO and content marketing together by playing off of their respective strengths.

Having a blog, although it may seem like a chore, provides a stream of genuinely useful content for your guests, and can also attract new guests to your hotel!

We often refer to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day.

Should you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy? The answer is: you should be building out both.

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. NB: This is an article from Screenpilot […]

More often than not these are the types of content that help establish somewhat of a more personal connection between a potential customer and a brand.

Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. NB: This is an article from […]

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

In Part 1 we covered some of the base features we think a good CMS should include, starting from the bottom and working up. NB: This is an article from […]

The average consumer will spend more time on their mobile devices this year than they will watching television. NB: This is an article from Milestone That’s a critical metric that […]