content

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind