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How Hotels Can Use Instagram Reels in Their Social Strategy

Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page

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Content Marketing: Key To A Successful Hotel Business

Content marketing strategy is a multi-layered topic that involves not just creation; but also when, where and how to distribute content

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Who Should be Responsible for Your Hotel Social Media

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

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Smart Content and Personalising the Guest Journey

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

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Repurposing Your Hotel Blog Content

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

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Hoteliers, Why Does Your Marketing Need to be Consistent?

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

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Hotel Photography: The Asset You Aren’t Assessing

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

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Get Local: Find Rich Social Media Content in Your Backyard

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

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Hotel Photography: Top Tips For Appealing To Guests

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

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Advanced Content Marketing: How to Freshen up Your Hotel Website

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

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