Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy.
NB: This is an article from SiteMinder
Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. To catch their eye and keep up with the competition, you need to deliver top quality content consistently.
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What does content marketing mean for hotels?
For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over.
Ultimately your content should influence travellers to book a stay, become a loyal customer and even champion your hotel to friends, family, and peers.
The key is to first provide useful content that informs and entertains. Secondly, it’s important to deliver it consistently to establish credibility and foster engagement.
Why does content marketing matter?
Your hotel is not just a place to stay – it’s an institution and a brand. Travellers will often look to your hotel to provide them with useful information and advice, as well as seeking you out regarding policies at your property and in the local area.
It’s your responsibility to be a great host at all times if you want to ensure your guest experience is satisfactory. Content can help you achieve this.
How to create a content marketing strategy for your property
Before you begin creating any content, you first need to look at your overall marketing strategy and confirm a few important things:
- Who is your target audience?
- What are travellers to your area interested in?
- What makes your brand unique?
With this information in mind, you’ll be able to create tailored, useful, and original content for your potential guests and existing customers.
So what kind of content can you apply this to?
Types of content and topics to use at your hotel
The great thing about content is that it can be used in so many different ways to engage your potential guests. Some common ways hoteliers can use content include: