We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.
These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.
Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.
Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.
Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.
Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.
PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.
Want to know why it’s ok to offer some really big booking incentives during Black Friday and Cyber Monday? Because it’s a super-short booking window.
The increase of travellers turning to their mobile to book stays and plan their adventures hints that the mobile revolution is well underway in the hotel industry. But what does this actually mean?