booking

Mobile Bookings and Changing Search Intent: Need to Know About Guests

Mobile searches are increasing at a faster rate than mobile booking revenues, suggesting the booking experience isn’t performing as well as it should be

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COVID-19: Insights on Travel Impact, Europe

These forward looking insights will hopefully help travel marketers shape their strategies as the industry recovers from this outbreak

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Top 10 Strategies to Increase Direct Bookings in 2020

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

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Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating how guest engagement and direct channel are important for hotels

Your Direct Channel and Guest Engagement: How They go Hand in Hand

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

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It’s Staycation Season! Here are 5 Helpful Tips to Increase Occupancy

A Staycation allows you to effectively fulfil your role as part of the local chain of the industry and supplement the revenue imbalance caused by lockdown

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How can you Maximise Autumn Bookings for your Hotel?

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

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COVID-19: Domestic Hotel Searches and Bookings on the Rise in US

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

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Cancellation, Loyalty Policies Ease in the Near Term

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

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9 Effective Hotel Digital Marketing Strategies to Increase Direct Bookings

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

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Booking Groups in Pandemic: Be Flexible, Don’t Panic

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint

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