booking

The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

To fully grasp how to improve your hotel’s online reputation and increase direct bookings, it’s crucial to understand your guests booking journey

While price and quality remain paramount in hotel choices, positive guest experience significantly influence booking decisions

The evolution of the hotel PMS into an omnichannel powerhouse is not just an inevitable technological advancement; it’s a strategic imperative for growth

Hotel distribution is a multifaceted domain which presents significant opportunities for growth and revenue optimisation and remains underutilised

The key metric in such an analysis is displacement: the revenue potential lost – or displaced – by a hotel, incurs when accepting one booking over another

The era of one-size-fits-all payment methods is fading. Hotel flexible payment options provide adaptable and diverse ways for guests to secure their room

Capacity-oriented KPIs have become the norm for performance evaluation in the hotel industry but this focus can lead to financial short-sightedness