booking

In the dynamic world of hospitality, ensuring a seamless hotel booking process is paramount to enhancing customer satisfaction and your bottom line

Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking

Beneath the surface, GDS holds strategic advantages. It translates into wider market visibility, specifically targeting the coveted corporate segment

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

Overbooking can greatly impact your hotel’s reputation and bottom line but you can avoid financial losses and mitigate the risks

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings