booking

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

You should already have enough forward bookings to make meaningful evaluations, but are you early enough to intervene if something does not add up

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck

Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives