booking

Complying with this legislation is crucial for hotels to avoid penalties and maintain a competitive edge. To make it easy, here’s a comprehensive overview

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity